Nature Baby is a family business that works to create a world that nurtures you, your baby and nature. We began in 1998 as a quest for sustainable, natural and innovative products for our own family.
our philosophy
From the beginning we decided to never compromise, to keep learning and developing, always providing products that meet our core values and philosophy. Pure so that they are best for baby; high quality so that they are safe and long lasting, used for the lifetime of baby and passed to the next; useful so that you get the essentials you really need; and caring in everything we do. We focus on making everyday essentials for baby that are ethically and sustainably made. It is about looking after your baby as well as the planet and its people.

purity
Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.

quality
Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.

useful
Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.

caring
Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.
We are so grateful for the support of our loyal customers who share our values and
look to get the best for their baby and the world
Georgia and Jacob Faull
co-founders and parents of three