our story
Nature Baby is a family business that works to create a world that nurtures you, your baby and nature. We began in 1998 as a quest for sustainable, natural and innovative products for our own family.
in love with nature
After the birth of our first child, we were inspired to find these natural and organic alternatives for our own children, rather than having to accept the mainstream of products that were mostly synthetic or unsustainable.
We take care in what we select and how they are made so that you can rest assured you are getting the best for your baby, naturally. We believe that as consumers and parents, by making educated choices during this significant period, we can provide a healthy, enriching environment for our children and at the same time nourish and preserve the world in which they will grow.
our philosophy
From the beginning we decided to never compromise, to keep learning and developing, always providing products that meet our core values and philosophy. Pure so that they are best for baby; high quality so that they are safe and long lasting, used for the lifetime of baby and passed to the next; useful so that you get the essentials you really need; and caring in everything we do. We focus on making everyday essentials for baby that are ethically and sustainably made. It is about looking after your baby as well as the planet and its people.
purity
Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.
quality
Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.
useful
Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.
caring
Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.
We are so grateful for the support of our loyal customers who share our values and
look to get the best for their baby and the world
Georgia and Jacob Faull
co-founders and parents of three
learn more about us
our organic cotton
Organic cotton is fine, soft and strong. It is the ideal fibre for a baby's sensitive skin as it is chemical-free. Organic cotton is woven to make our muslins, pointelle, sweatshirting, jersey and rib fabrics.
our pure merino wool
Merino wool is warm, soft and non-irritating, the perfect fabric for baby. It insulates, absorbs body moisture, stays warm even when wet, and breathes, helping regulate little one’s body temperature.
our fabrics
Softness, breathability, warmth and durability are key to our philosophy. From our organic cotton and merino base fibres we then weave into a wide range of fabrics perfect for all situations.
our materials
Certified organic materials are best for baby and the planet, as harmful chemicals are not used and strict regulations apply. We use GOTS certified organic cotton and wool, ZQ accredited merino wool, and 1% non-certified (our swimwear range).