in love with nature
The Nature Baby journey began when founders
Jacob and Georgia Faull were looking for the very best for their new baby.
Unable to find products made from certified organic fibres and ethically
sourced materials that reflected the care and quality they wanted for their
little one, Nature Baby was born.
“We wanted to provide children and babies with products free of chemicals and synthetic materials. Made in a way that added to the world rather than taking away.” - Georgia
Nature Baby takes care in what we make, and in how each piece is crafted so that you can rest assured you’re getting the best for your baby. From the beginning, we decided to never compromise and to keep learning and developing. We believe that by making educated choices, we can provide a healthy and enriching environment for our children and at the same time nourish and preserve the world in which they will grow up
It is about looking after your baby as well as the planet and its people.
sustainability
We believe that by helping new parents make conscious and educated choices during this significant part of their journey, we can create positive change together. We understand that issues like climate and the environment might seem overwhelming, but the small changes we all take together can inspire and create change when adopted collectively.
We’re committed to continually improving how we source, make and package our products, while considering the impact we have on the environments and communities we’re part of. We know there is always more we can do, and we’re committed to learning, evolving and making thoughtful progress along the way.
our fibres and materials
We carefully select high-quality fibres and materials for their softness and durability, from Global Organic Textile Standard (GOTS)-certified organic cotton to pure merino wool. Each material is chosen with care to provide comfort for your little one from day one. When you choose organic cotton over conventional cotton, you're making a choice that has a profound impact on the environment. Here’s how:
water usage:
Organic cotton uses up to *91% less water compared to conventional cotton, making it a more sustainable choice for our planet's precious resources.
*The Water Network
chemical usage:
Organic cotton is grown without synthetic
pesticides, herbicides or fertilisers, while GOTS certification places strict requirements on the chemicals used throughout the processing of our organic cotton garments, helping to limit potentially harmful substances.
carbon emissions:
By choosing organic, you’re helping reduce *carbon emissions by up to 46%, contributing to the fight against climate change.
*The Textile Exchange
additional benefits:
healtheir soil:
Organic farming practices nurture the soil, improving its fertility and structure*. This not only ensures the longevity of the land but also supports a more sustainable agricultural system.
*The Eco Hub
biodiversity:
Organic cotton farms are havens for biodiversity, avoiding harmful chemicals, allowing natural ecosystems to regenerate, and support a more diverse ecosystem.
By choosing certified organic cotton, you’re caring for your baby's delicate skin, while supporting farming practices that use less water and avoid synthetic pesticides.
Keeping garments in use for longer extends the life of the materials used to make them. Choosing to reuse, pass on or resell clothing can help reduce the need for new production, while giving much-loved pieces another life.
our certifications
Our approach is supported by recognised certifications and standards. Certifications such as GOTS (Global Organic Textile Standard) set defined requirements for organic fibre content, processing and manufacturing, giving you greater transparency around the standards our products meet. We also use OEKO-TEX® certified fabrics across parts of our collections.
our makers
We are proud to work with skilled artisans and ethical manufacturers who share our values of sustainability, quality and integrity. Each piece of Nature Baby clothing is made with love and care by people who are treated fairly and work in safe, supportive environments. We build long-term relationships with our makers, ensuring transparency, mutual respect, and a shared commitment to creating beautiful products that are as ethical as they are exceptional.
our packaging
We are continuously working to minimize our environmental impact, from the production of our clothing to the packaging and delivery of our products. We strive to reduce waste. We have eliminated single-use plastics and use recyclable or compostable materials wherever possible. Our packaging is designed to protect your order while also being kind to the planet.
our stores
Our commitment to sustainability extends to our physical spaces. Our stores are designed with natural, renewable materials and are powered by solar (Grey Lynn is Solar) and renewable energy where possible.
We also create spaces that foster community, offering parents a place to connect, share, and learn about sustainable living.
learn more
made to be worn again
We created Nature Baby Made to be Worn Again so we could extend the lifecycle of the clothes we love.
pre-loved returns
Meet our pilot circular program. When you’re in need of new clothing for your baby, choosing sustainable, high-quality pieces with timeless design is the most responsible option.
why choose organic cotton
We go by the philosophy that our clothing be made in a way that treats all people that take part in the process fairly, from the farmers and millers through to the cutters and makers, supporting localized regions, their families and their development.
why choose merino wool
Merino wool is warm, soft and non-irritating, the perfect fabric for baby. It insulates, absorbs body moisture, stays warm even when wet, and breathes, helping regulate little one’s body temperature.